This page features a variety of projects I designed through my Integrated Strategic Communications classes at the University of Kentucky, freelance work, and outside projects.
Branding Examples
Books & Lovers
Branding package for my secondary bookstagram that serves as a bookish inspired mood board
Formula 1 Drivers’ Socials
Brand mockups for F1 drivers’ social media accounts
Carlos Sainz, Ferrari
Use of vibrant Ferrari colors of red and yellow as well as neutrals of black and white.
Strong emphasis of race recaps including free practice and qualifying days.
Subtle use of graphic elements with photos. Use film related elements that correspond with what a “recap” would be.
Bold, attention-grabbing typography.
Frequent posting of behind the scenes training. Shows audience what goes into being a Formula 1 driver as well as the work ethic of Sainz.
Lando Norris, McLaren
Use of mix of McLaren colors (orange, blue, white, and black) as well as LN4 colors (neon yellow and black).
Feed is a reflection of Norris’ personality; incorporate his humor and hobbies outside F1.
Graphic elements are drawn from his own love of photography: polaroid frames, film filters, etc.
Choose collaborate posts with LN4, LN4 Racing Kart, and Team Quadrant as needed.
Charles Lelerc, Ferrari
Use of mix of bold Ferrari colors (red, yellow, white, and black) as well as softer colors (shades of blue).
Feed is a showcases Leclerc’s travels outside F1, success on the track, as well as his many brand partnerships.
Incorporate the use of filters that can add light grain, lens flares, fades, and other film textures that make photos feel more sophisticated than a standard photo for social media.
Formula 1 Graphics
Packaging Deliverable
Book Cover Design
YUM! Brands Social Stories Deliverables
First Generation Women Achievers of the Bluegrass Website
Complete website redesign for First Generation Women Achievers of the Bluegrass including some updates to the organizations branding.