Digital Media and Design Specialist,
The Record

Professional Experience

  • Responsible for all social platforms including managing the content calendar and weekly newsletter of The Record

  • Design advertisements for both print and online editions of The Record as well as special editions of the paper

  • Create and manage The Record’s weekly digital newsletter with Constant Contact

  • Proof and submit The Record for both print and online publications

Hard Skills: Adobe Creative Suite · Social Media · Publishing · Print Design · Advertising · Proofreading · Web Design · Project Management · Email Marketing · Digital Photography · Graphic Design · Copywriting · Canva · Microsoft Excel · Social Media Marketing · Paid Advertising

Soft Skills: Interpersonal Communication · Problem Solving · Skilled Multi-tasker · Design Thinking · Customer Service · Communication · Time Management · Leadership

Bookseller,
Joseph-Beth Booksellers

  • Forecasted trends using Tik Tok/Instagram and assisted the buyers in specific genres

  • Provided book recommendations based on factors like age, past reads, and favorite genres

  • Curated both merchandise and book displays around the store

Hard Skills: Special Events · Project Coordination ·. Book Marketing · Event Planning · Publishing · Project Management · Purchase Recommendations · Retail · Digital Photography ·

Soft Skills: Leadership · Interpersonal Skills · Interpersonal Communication · Problem Solving · Skilled Multitasker · Customer Service · Product Marketing · Communication · Sales · Time Management

Director of Merchandising,
Alpha Gamma Delta, University of Kentucky

  • Research trends to develop product offerings that will appeal to the various audiences within the sorority

  • Develop product mockups, either themselves or in collaboration with the merchandising creative team

  • Handle the promotion of merchandise sales in order to reach as many members within the sorority as possible

Hard Skills: Adobe Creative Suite · Product Marketing · Graphic Design · Canva · Microsoft Excel · Layout Design · E-Commerce · Trend Forecasting

Soft Skills: Interpersonal Skills · Project Coordination · Problem Solving · Project Management · Design Thinking · Customer Service

Design Intern,
Pegasus Books

  • Create A+ (for Amazon) content for monthly releases

  • Design Instagram, Twitter, and website graphics for any titles assigned

  • Assisted supervisor in all delegated tasks efficiently and in a timely manner

Hard Skills: Adobe Creative Suite · Book Marketing · Social Media Communications · Web Design · Digital Photography · Graphic Design · Digital Media · Copywriting · Canva · Layout Design

Soft Skills: Interpersonal Skills · Project Coordination · Interpersonal Communication · Problem Solving · Project Management · Skilled Multitasker · Teamwork · Design Thinking · Time Management

Social Media and Marketing Coordinator,
The University of Kentucky Department of Family Sciences

  • Create graphic design products for marketing and social media using software such as Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Canva

  • Stay on top of marketing opportunities and social media trends, and brainstorm ways to leverage those opportunities and trends

Hard Skills: Adobe Creative Suite · Social Media · Print Design · Advertising · Project Management · Digital Photography · Graphic Design · Copywriting · Canva · Digital Marketing · Social Media Marketing · Content Management

Soft Skills: Interpersonal Skills · Problem Solving · Design Thinking · Independent Thinking · Time Management · Creative Thinking

Live Sales Coordinator,
South by Sea

  • Coordinate the marketing and sales strategy
    for e-commerce

  • Design marketing materials such as emails with MailChimp to contribute to product marketing

  • Use data and trend forecasting to manage the South by Sea Alpha Gamma Delta Instagram (@southbysea_agd)

Hard Skills: Adobe Creative Suite · Social Media Communications · Email Marketing · Product Marketing · Content Management · Digital Marketing · Social Media Marketing · Digital Photography · Graphic Design · Canva · Microsoft Excel · Layout Design

Soft Skills: Interpersonal Skills · Project Coordination · Problem Solving · Project Management · Skilled Multitasker · Design Thinking · Customer Service